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The first GGW film was released in 1998.
The films center around sexual activity, and always conform to the same formula. Girls Gone Wild videos usually involve a camera crew patrolling an area frequented by young attractive women, such as a spring break or Mardi Gras vacation resort, or nightclubs.The crews search for attractive young women who agree to expose their bodies for the camera, in exchange for a Girls Gone Wild branded t-shirt, shorts or cap.
Usually the girls are encouraged to strip by crowds of onlooking young men.Women usually kiss each other and expose their breasts, buttocks, and/or labia, and sometimes the camera crew follows a group of young females back to the GGW tour bus, a hotel or other location, and tapes them engaging in additional sexual activities. The company claims to only film amateurs, rather than professional porn stars. The camera crews are normally young attractive men, in order to encourage the girls,and they receive a bonus for filming particularly attractive women, or girls who have just turned 18. Francis appears as the host of some of the films. Nightclub promoters pay up to $10,000 a night to host GGW film crews, as they ensure large crowds.